About Emma Rose Smith

Emma Rose Smith is an online store for women's clothing, shoes and bags, created for customers across Australia. We put our collections together piece by piece: knitwear and blouses you can build a week of outfits around, dresses for everyday wear and for special moments, and shoes and bags that finish the look.

Clothing rack with neutral toned women's knitwear, blouses and a camel coat, next to ankle boots and a leather tote bag

Who we are

Behind the store is a small team that handles everything from selecting new styles to answering your emails.

We keep our range deliberately focused: rather than listing everything, we choose the pieces we would want to wear ourselves.

Flat lay of a women's outfit with a knitted cardigan, pleated skirt, leather handbag, loafers and gold tone jewellery

Our mission

Our mission is to make well-chosen wardrobe pieces easy to order and easy to rely on.

That means clear product information, prices in Australian dollars with no surprises at checkout, tracked delivery through Australia Post and a 30-day return period.

If a question comes up, our customer service team replies within 24 business hours, seven days a week.

Wrapped parcel with tissue paper next to a folded cream jumper and a leather crossbody bag

Our vision

We want Emma Rose Smith to grow into a store you come back to season after season: a place where new collections feel familiar the moment you see them, and where ordering online feels as personal as walking into a neighbourhood boutique.

We are building that one order and one parcel at a time.

The Emma Rose Smith Team

Contact us

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